Apart from luxury, we discuss the evolving customer demands and the models which define Bentley with Director of Design, Stefan Sielaff
Designing the Bentley of tomorrow is not an easy task. Not only must Bentley’s Director of Design, Stefan Sielaff, preserve the brand’s unmistakable identity – forged over nearly a century – but he must also visualise the future and innovate.
Which Bentley design defines the brand for you, and how does this inform what you’re thinking about next?
Talking as a designer, the Bentley which made the most innovative statement of its time is the Mulliner R-Type Continental from 1952. The surfaces of this model feature sharp lines against positive and negative curvature – permitted by traditional yet more time consuming production methods. This DNA will find its way into future Bentleys, but with lightweight, modern treatment.
That’s before we even talk about the proportions forming the basis for our current model range. The striking power line, muscular rear haunches and swooping, fast roof line – we will continue to be inspired by these proportions in the future.
Do you have any guiding principles?
This story is from the August 2018 edition of CEO India.
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This story is from the August 2018 edition of CEO India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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