Leading three large consumer businesses in a career spanning over 30 years — 22 years in Unilever, eight in Cadbury, now coming onto six in Diageo — is a rare hat-trick in the Indian corporate world; yet it is an achievement that Anand Kripalu wears lightly on the shoulder. Leading different kinds of businesses, playing different kinds of roles (a third of his career in sales, a third in marketing and the rest in general management) and involving himself across many categories — from talcum powder, to oral care, to detergents, to chocolates and now to alcohol — progress for Kripalu was moving up the scale of indulgence!
UK-based Diageo plc inducted Kripalu, a former MD at Cadbury India Ltd, Head of Sales Hindustan Unilever Ltd (HUL) and MD Unilever East Africa (Kenya, Uganda, Tanzania), as CEO of Diageo India (United Spirits Limited) in Bangalore in 2013. It raised a few eyebrows in an industry which until then, was famously incestuous with most senior managers being industry insiders. And then there were friends who initially questioned Kripalu’s decision to agree to lead India’s largest beverage alcohol company. Kripalu confesses: “At first I got cold feet. Did I want to join the alcobev industry? It had a tainted reputation about business not being done the right way. It was a category people loved to enjoy in the evening but did not want to be associated with in the day!”
هذه القصة مأخوذة من طبعة November 2019 من CEO India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2019 من CEO India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Five Ways To Win The Consumer Of 2030, Now
To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now
TWENTY FOR ‘20
WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE
ROBOTS ON THE MOVE
THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS
POST-DIGITAL CULTURE SHOCK
COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS
FROM LOCAL TO GLOBAL
Winning sales organisations excel at these five essential capabilities
Shooting for the Stars
MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE
FLYING WHILE BLIND
I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…
THE ALCHEMIST OF HOSPITALITY
Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends
Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?
In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.
How To Create A Growth Mindset?
A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them
