With rising smartphone penetration, mobile commerce is a potential opportunity in India. But is the market ready for going mobile only?
There are approximately 354 million smartphone users in India, which is almost 20 per cent of the entire nation’s population. This percentage is slowly growing, and in another five years or so, our lives are bound to be dominated by mobile devices. Currently, a smartphone with all the updated features, including 4G connectivity, is worth only ₹7,000.
Along with the introduction and advent of budget smartphones, e-commerce has taken several steps forward in recent years; Indian consumer shave a wide range of choices in brands when it comes to online shopping. They can shop for clothes, gadgets, and entertainment at the touch of a button; the amount of work that can be done by means of a 6-inch smartphone screen is truly phenomenal.
E-retailers like Flipkart, Myntra, Amazon, etc., are taking the initiative to tap into this ever growing market; as a result, all of these brands have mobile apps. A mobile-only business model is definitely something that these e-commerce giants would have considered.
Customer perspective: a worthwhile experience:
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