India has become the largest global destination for technology giants, attracting the likes of Amazon, Microsoft, Google, and almost 900 other multi-national IT companies. In parallel, the country’s impressive economic growth and social development programs have helped raise a new breed of corporate leaders as well as young, ambitious, and well-educated professionals and entrepreneurs. These conditions have set the stage for profound changes in business demands and workplace expectations.
The rise of automation has disrupted traditional back-end and support services delivered in India, paving the way for innovation-led operations and a much more specialized workforce. As such, younger generations are expected to continue demanding improved work-life choices; that is, to have the ability to work with whomever, whenever, and wherever they see fit. And while such perks once seemed like a far-stretched dream for previous generations, this is now becoming a reality as a consequence of increasing competition among corporations to attract and retain the best talent.
This story is from the November 2019 edition of Commercial Design.
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This story is from the November 2019 edition of Commercial Design.
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