Purchasing at the source
CIFI is one of China’s leading real estate developers. The project in Hefei is already the third sales centre that Ippolito Fleitz Group has designed for CIFI. It allows prospective buyers to experience the residential complex that is currently under construction. The brand slogan ‘Building for a better life’ addresses a target group that values sustainability, health and life in harmony with nature. All the CIFI sales centres designed by the identity architects have a strong relationship to their natural environment. The sales centre in Hefei is close to the fifth-largest freshwater lake in the country. So this time, the leitmotif is: water.
Tranquillity in vitality
This story is from the March 2021 edition of Commercial Design.
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This story is from the March 2021 edition of Commercial Design.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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