When designs can be a driving force

AVA creates an office for MG Motors that translates its global presence and reinforces its brand value

Designing the interior space for an organisation that enables its stakeholders to create and reinforce their brand value and equity, requires more than just a keen eye for aesthetics and positioning of office furniture and utilities. Making interior spaces come alive enough to speak volumes of what the organisation is all about requires a thorough understanding of the organisation, its values, goals, vision, work culture, employee dynamics, the way the space would be utilised etc. and using these attributes as pointers while conceptualising the design.

The office for MG Motors, an international automobile brand, located in Gurugram, is one such exemplary project designed by Architect Vistasp & Associates.