Increase In Consumption Of Dairy And Dairy Products Will Drive The Growth Of The Dairy Secto
Dalal Street Investment Journal|Dalal Street Investment Journal Vol 33 Issue 17

For compound cattle feed, we have excellent distribution network covering even the remote markets in Kerala.

Increase In Consumption Of Dairy And Dairy Products Will Drive The Growth Of The Dairy Secto

What are the internal growth targets for the current year?

For compound cattle feed, we have excellent distribution network covering even the remote markets in Kerala. The prospects for further expansion in dairy farming in Kerala is limited due to high population density, severe shortage of fodder and non-availability of grazing land and pollution problem. Presently, we have 47% market share in Kerala. With the unprecedented reduction in raw material prices, the competition has intensified with the entry of new brands. However, we are planning for an annual growth of 5% in Kerala for the next three years.

We have seven units of our own and three leased units. In Tamil Nadu, we have a strong presence in the southern markets, but northern Tamil Nadu markets are yet to be explored. There is further potential in Tamil Nadu for the expansion of dairy farming due to the availability of plenty of agri-waste and fodder. In the next three years, we would be consolidating our distribution network further by entering the northern Tamil Nadu markets and further penetration of the existing market. As such, we are planning for an average annual growth of 10% for the next three years.

This story is from the Dalal Street Investment Journal Vol 33 Issue 17 edition of Dalal Street Investment Journal.

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This story is from the Dalal Street Investment Journal Vol 33 Issue 17 edition of Dalal Street Investment Journal.

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