Monsoon Predictions

How IBM’s the Weather Company helps people make informed decisions and take action in the face of weather

The Indian monsoon season is rapidly approaching, and residents and businesses alike should prepare for a later start and less rainfall than normal, according to the latest monsoon forecast from the Weather Company, an IBM Business. El niño, a variable that modulates the onset and strength of monsoon season, will linger for second consecutive year, signaling a later-than-normal and relatively quiet monsoon season in 2019.

Weather-Data and Consumer-Behaviour

As India is becoming a data-centric society, we now have the ability to proactively make decisions with these forecasts in order to manage any situation. the innate correlation of weather data and consumer behavior patterns is often under-utilised to help predict retail needs, but more often overlooked is its impact on the back-end operations of supply chain management, product demand, pricing, inventory, etc. Such data at a hyper-local level can actively allow retailers to make smarter business decisions to optimise these back-end operations using our industry-leading weather data and de-risk their business.