It was July 1997; a couple of months after Destination Kerala was born.
“I have something for you to make your magazine relevant to the times,” U K S Chauhan IAS, the then Director of Kerala Tourism, made a surprise proposal to me. “I have decided to market the period from August 1997 to August 1998 as Visit Kerala Year (VKY), and the minister has welcomed the idea. You can create a special supplement in your Onam issue. Make the content participatory by featuring all the major players of the industry in it. Specifically, I want a print-symposium on how relevant VKY is to our mission.”
As soon as he cleared our modest proposal, we set out to work. The symposium was carried in our August 1997 issue and here is a recall of what some of the industry leaders told us then.
This story is from the August 2017 edition of Destination Kerala.
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This story is from the August 2017 edition of Destination Kerala.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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