Major consumer durable makers such as LG Electronics, Whirlpool of India and Sony India have already launched their new products
With Onam round the corner, everything seems to be in place for celebrating the bumper festive season of Kerala on a grand scale. From the big boys of e-commerce to high-street boutiques to consumer durable makers, no one is sparing any effort to get Keralites to spend big. Major consumer durable brands like LG Electronics, Whirlpool of India and Sony India have already launched new products and are offering generous freebies with an eye on the festive season.
Market estimates reveal that about 40-50 per cent of the business in home appliances happen in Kerala during the Onam season. However, electronics makers and dealers are slightly wary of the impact of Goods and Services Tax (GST) on the business this season. It is expected that prices would go up by two to three per cent under the GST regime, but they still hope to offset it with big discounts and attractive offers during festive sales.
This story is from the August 2017 edition of Destination Kerala.
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This story is from the August 2017 edition of Destination Kerala.
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