The company aims to diversify into refrigerators and air purifiers, and by 2020, it will have a range of consumer durables under its umbrella, says Saurabh Kabra, Director, Business Operations, Truvison industries private limited.
Truvison, a Europe based consumer electronics & appliances company, entered Indian market in 2016. How’s been the journey so far?
Our journey in India has been quite exciting. Today, the brand is known for its quality and design excellence, credited for its distinctive technology products in India. Ever since the beginning, our goal has been to offer the best quality products and solutions to our customers in terms of affordability, performance, quality and design. Our products today stand testimony to the brand vision we hold, right from the TVs designed with Cornea technology that minimizes the strain to the eye to the TruAER technology in ACs, our products have enabled the brand to build international feel to Indian consumers at the most budgeted prices. We are proud of our progress today.
The acceptance of the brand in Indian market has led us a firm foothold in Tier 2 and Tier 3 cities in India. Today, we are available at over 500 hundred dealer locations plus offline platform with presence in over 32 cities.
Tell us about Truvison’s overall manufacturing capabilities and capacities in India. What kind of localization is happening considered the local market’s requirement?
This story is from the February - March 2019 edition of ET Polymers.
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This story is from the February - March 2019 edition of ET Polymers.
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