Desde el a&ntilde;o 1800 se ha ido desarrollando la teor&iacute;a del color, que, en Imagen P&uacute;blica, &ldquo;se aplica a la persona, para que luzca su mejor versi&oacute;n con los tonos que m&aacute;s le favorecen y, dentro de esa gama, utilizar los que le ayudan a comunicar el mensaje que busca transmitir&rdquo;, resume MAC (Martha A&iacute;da Cont&uacute;), docente, consultora asociada y vocera del Grupo Imagen P&uacute;blica. Un universo tan amplio como tipo de personas existen, la consultora en imagen nos da unos r&aacute;pidos consejos, como los colores universales, que favorecen a todos por igual, independientemente de su tono de ojos, piel y cabello (con lo que se forma la cromometr&iacute;a), como son el off white, el rojo bandera, el fucsia, el rosa salm&oacute;n, el azul marino, el azul Klein y el Teal.En cuesti&oacute;n de los mensajes que transmiten, aunque el negro es el color que confiere mayor autoridad, no lo aconsejan, por ejemplo, para una entrevista de trabajo. &ldquo;La persona que te entrevista podr&iacute;a sentir que quieres pasar por su autoridad&rdquo;, explica, y a&ntilde;ade, &ldquo;hay que entender que los mensajes no verbales producen juicios de valor que son completamente emocionales, no son racionales. La gente va a sentir, no a pensar&rdquo;.En ese sentido, habr&iacute;a que tener cuidado con el rojo, que confiere gran c&oacute;digo de autoridad, pero tambi&eacute;n se relaciona con la fuerza, la sangre, las llamadas de atenci&oacute;n. &ldquo;Cuando hay una negociaci&oacute;n que puede tornarse dif&iacute;cil, aconsejo evitar el rojo&rdquo;. El azul, en sus diferentes tonalidades, es un aliado ideal en temas profesionales. &ldquo;Los que hay que evitar son el caf&eacute; en hombres, el de menor c&oacute;digo de autoridad, y el rosa pastel en la mujer, que confiere sentimientos de infancia, suavidad, delicadeza&rdquo;, explica sobre este infinito mundo de emociones, tonos y mensajes.

Los Mensajes Del - Color

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