Mariachi, tequila y pi&ntilde;ata. En 2010, Yanalteh Solis realiz&oacute; un estudio de mercado y descubri&oacute; que &eacute;sos eran los tres art&iacute;culos mexicanos que m&aacute;s reconoc&iacute;an en el extranjero. Si quer&iacute;a que su exportadora de arte y productos nacionales tuviera &eacute;xito, la reci&eacute;n egresada de Mercadotecnia deb&iacute;a enviar alguno de ellos al mundo.&ldquo;El n&uacute;mero uno era el mariachi, pero no iba a exportar gente. Luego segu&iacute;a el tequila, pero eso estaba car&iacute;simo y era muy tardado. Despu&eacute;s estaba la pi&ntilde;ata, que sale en videojuegos, series de televisi&oacute;n y pel&iacute;culas, que era la m&aacute;s factible&rdquo;, recuerda la emprendedora.Apost&oacute; por las pi&ntilde;atas y comenz&oacute; a inspeccionar el mercado. En su exploraci&oacute;n encontr&oacute; dos desaf&iacute;os. El primero, el barro no se pod&iacute;a exportar porque conten&iacute;a plomo. El segundo, las piezas &ndash;de cualquier material&ndash; llegaban rotas o maltratadas a su destino. Necesitaba un nuevo formato y lo cre&oacute;: una pi&ntilde;ata plegable.Su modelo de inspiraci&oacute;n fueron las l&aacute;mparas chinas de papel. &ldquo;Es una l&aacute;mpara, pero se le puso ingenier&iacute;a y bastantes cosas m&aacute;s para que s&iacute; aguanten los dulces&rdquo;, explica Solis.Ese mismo a&ntilde;o fund&oacute; Pi&ntilde;ata2Go, productora y comercializadora de pi&ntilde;atas plegables, que son empaquetadas en delgadas cajas triangulares y soportan hasta cuatro kilos de dulces.La compa&ntilde;&iacute;a &ndash;incubada en el Tecnol&oacute;gico de Monterrey y que recibi&oacute; inversi&oacute;n en el programa de televisi&oacute;n Shark Tank M&eacute;xico&ndash; elabora 40,000 piezas cada mes.El 90% de las pi&ntilde;atas que produce se venden en alguno de los 394 puntos de venta en M&eacute;xico, como Liverpool, Home Depot, Sam&rsquo;s Club y Gandhi. El 10% restante lo exporta a una decena de pa&iacute;ses, como Estados Unidos, Canad&aacute;, Colombia y Francia.Un acierto para su modelo de negocio. &ldquo;No he visto muchos emprendedores interesados en exportar artesan&iacute;a mexicana&rdquo;, dice Diego Serebrisky, Managing Partner del fondo Dalus Capital. Es un terreno por explorar.

Pi&ntilde;ata Para Armar

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