In the make-up industry where loud is what sells, Bobbi Brown made natural the new trend when people least excepted it.
The make-up mogul made colours like brown, beige and pink the new go-to colour and something every next-door woman could relate with. Brown’s vision for her brand was to create make-up to enhance and not something you hide behind. For her, make-up was always about embracing natural beauty and using it to make someone feel more confident in their skin. And that philosophy made her champion the flooded cosmetic market.
GROWTH JOURNEY
In the mid-1980s, Brown was just toying with the idea of launching her own line. In 1991, she was out there and in a span of four years, Estée Lauder acquired her brand not just giving her tons of money but also creative control. The brand still remains the industry leader, making her the global beauty icon who literally changed the way one views the make-up industry.
Brown has come a long way and Entrepreneur India got in an exclusive conversation with Bobbi Brown at India Makeup Show curated by Brothers Incorporated where she talked about creating a million-dollar business, reinventing herself and sharing some personal details.
CREATING HER OWN PATH
This story is from the July 2019 edition of Entrepreneur magazine.
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This story is from the July 2019 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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