Australian company Bounce Inc has forayed into the Indian market and unveiled its first space at Infinity Mall, Malad, in Mumbai. Spread across 42,000 sq. ft, the trampoline park is an action-packed adventure space for every age group. While the concept sounds great, it is new to India. To understand more, Entrepreneur India got in an exclusive conversation with Antony Morell, Founder Director, Bounce Inc.
How did you come up with the concept of converting a trampoline park into potential business?
My business partner and I have extensively explored the trampoline park concept and when we looked at the business, we found out that only five- and six-year olds visit during the weekend but when we are talking about the concept itself, it was about taking what was exciting for children and making it available for adults too. Before it got started, I went and watched monkeys playing in the jungle of Peru, looked at how circus schools would practise and train, discovered how elite adrenaline and extreme athletes train, and saw the GoPro hot reel. We put that all in a blender, mashed it up and said what it would be like if we created a place where everyone in the world could come into a place that was supervised, temperature-controlled, staffed by incredible young people and experience this same euphoria.
What made you enter the Indian market?
This story is from the January 2020 edition of Entrepreneur magazine.
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This story is from the January 2020 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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