The world is changing, and anyone ignoring sustainability will get left behind. So where to start? Perhaps with something simple-just a few words that, if taken seriously, can refocus the mission of your company.
I'm talking about a vision or mission statement, which many companies have for a reason: Employees who embrace your vision tend to work harder for you. According to a recent Dale Carnegie Training research study, companies with engaged workers outperform competitors by as much as 202%. With today's increasing focus on environmental, social, and governance (ESG) issues, many employees and customers are demanding that companies find ways to address these areas.
We grappled with this at our fleet management company, Merchants Fleet. Our statement had long been: "Enabling the movement of people, goods, and services freely." How could we update that language to embrace ESG, while not forgetting what made us successful to begin with?
This story is from the August 2023 edition of Entrepreneur magazine.
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This story is from the August 2023 edition of Entrepreneur magazine.
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