For Byju’s, the videos in Hindi enjoy a wider viewership than those in English, reveals founder Byju Raveendran. “Almost 60 per cent of our users today come from outside the top 10 cities. This high adoption rate is a clear indication that online learning is fulfilling a crucial need for children.” Such is the power of vernacular! Currently available in English and Hindi, the edtech start-up is actively working to expand its services in other Indian regional languages. The increased penetration of smartphones and affordable internet have now brought the potential of the country’s scores of regional languages into sharp focus. Major international players have already sensed the changing tide with Facebook currently available in 12 Indian languages, followed by Google in eight and Twitter in seven languages. Similarly, e-commerce giants Amazon and Flipkart have also introduced their websites and apps in Hindi.
This story is from the October 2019 edition of Entrepreneur magazine.
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This story is from the October 2019 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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