<div style="page-break-before:always; page-break-after:always"><p>&ldquo;<b>T</b>hree years back, we started our journey with disrupted steps and challenged ourselves time and again. Today I am proud to say that we are the world&#39;s Top 6 brands and I believe we will be able to achieve more milestones next year,&rdquo; says Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India, Europe &amp; Latin America. The Realme community is now a family of 3 million. The company began operations in the second quarter of 2018, and by the fourth quarter of that year, it climbed into the top four brands in India, with over four million users. Out of 100 million realme users worldwide, 50 million users are from India alone. Besides, the very first realme flagship store has been revealed to be launched in Gujarat soon. &ldquo;We are proud to achieve 100 million sales globally within 37 months. In Europe, we have also become the youngest brand to be among the Top 5,&rdquo; adds Sheth. During the pandemic period, the company redefined its strategy to build a realme TechLife Ecosystem - a smart, connected, trendy lifestyle for the youth. For him managing the team remotely was an opportunity to reflect, relearn and connect. Recently he has taken up a new role, which he describes as a bold move. &ldquo;I will now spearhead the realme&rsquo;s presence and business operations in the Latin America region. Of course, these will provide numerous challenges, but I am a firm believer in stepping outside of my comfort zone.&rdquo;</p><div style="page-break-before:always; page-break-after:always"><p id="2">Sharing his secret of running an effervescent business, Madhav says, &ldquo;The work from home phase, brought me closer to technology and exploring products through the lens of the users. As a result there was germination of new ideas for creating products which are much cooler for the generation today. At the same time we continued to strengthen our offline presence as they are essential for long term growth and sustainability, we recently announced our plans to open flagship stores and 300~500 realme exclusive smart stores. We have set targets to unveil at least 300 realme exclusive stores by 2021 and expand it to 1000+ stores by 2022.&rdquo;</p><p id="3">The last two years or less have presented the company with numerous challenges, whether pandemic, lockdowns, chip shortage or the growing unemployment. To navigate through the challenges the company started to rely on local production. &ldquo;We focused on strengthening our initiative of &lsquo;Make in India&rsquo;. To support this we committed ourselves to manufacture all smartphones and smart TVs in India - in fact all realme smartphones are now 100 percent &#39;Made in India.&#39; We are also encouraging our suppliers and partners to set up local factories in India so that they can contribute more to the economy of our country. Recently, in August, we also started exportation to Nepal.&rdquo; It has also partnered with KHY Electronics to manufacture smart wearables &amp; smart hearables in India. &ldquo;We have started to manufacture realme Watch 2 Pro, realme Buds Wireless, and realme 4K Smart TV Google Stick 100% in India. So far, In the Indian market, we have created over 10,000 job opportunities.&rdquo;</p>

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