With Parineeti Chopra as the brand ambassador,the UK-based Millie’s is looking to tap the cookie market in India. World Iconic Brands (WIB) thatsigned a seven-year franchise contract with the parent company SSP Global is planning to get 10 stores up and running by March '19.
Celebrity chef Shaun Kenworthy would often grab a cookie or two from Millie’s counter at the Manchester railway station on his way to work. This was the late 80s or early 90s. “There would be a smell of freshly baked cookies that I can never forget,” he remembers. So, when WIB approached Kenworthy to become the Culinary Director for Millie’s, it was sort of a homecoming for him.
This story is from the August 2018 edition of Entrepreneur magazine.
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This story is from the August 2018 edition of Entrepreneur magazine.
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