Q Tell us about your creative side. I liked art and I was enjoying art but I never became an artist. I was trying to get to art school when I was young. I like and appreciate creative expression. I am trying to be a user on Picsart. I have an account and a following there. I’m experimenting with stuff that I can create. For me, I believe creativity is like a muscle. We need to train it. I feel everybody is creative. We just need to train it.
What led to the start of Picsart?
It’s a personal story, you know when I saw my daughter shocked because of her experience of sharing her work on social networks and getting negative comments from the users. So as a father and entrepreneur I thought of what I can do for her and for people like her to not only be creative but also bring a positive environment. My daughter is now a professional artist and an illustrator. She’s also a part of Picsart.
How big is the global presence of PicsArt?
We passed 1 billion installs of our product and our monthly active users. We can talk to about a hundred and fifty million monthly active users. We are the largest in our category of photo and video editing apps.
Could you share about your presence in the Indian market?
We are not sharing the numbers as of now but the presence in the Indian market is really large and also during COVID we saw a big boost in the user installs and downloads. We are globally amongst the 20 most downloaded app. We have been at 14, 15 16, and yes it was including IOS and Android and India is one of the key contributors.
This story is from the October 2021 edition of Entrepreneur magazine.
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This story is from the October 2021 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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