Mark Britt has dedicated the past five years to grow his on-demand video streaming platform — Iflix — in places that love watching local stories. Britt, along with co-founder Patrick Grove, believes in winning at markets in Southeast Asia’s addressable 600 million smartphone population. As an entrepreneur of a company after figuring out ‘Who you are for your customers’ to the point where customers have clearly conveyed ‘What audiences want Iflix to be’ — Britt along with his team is aggressively focused to secure this plan.
The over-the-top video streaming platform is currently being watched by more than 17 million subscribers in the region’s 12 countries. It has raised a combined funding of close to $300 million and now prepares for an IPO in the Australian Securities Exchange, aimed at taking the company’s valuation to more than US$1 billion. “As we continue to invest, we will bring more stories that capture local context and unique stories that were never brought to OTT before,” says the Iflix Co-founder and CEO while expressing scepticism on producing ‘originals’.
Boost to local content
This story is from the Autumn 2019 edition of Entrepreneur magazine.
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This story is from the Autumn 2019 edition of Entrepreneur magazine.
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