Mark Britt has dedicated the past five years to grow his on-demand video streaming platform — Iflix — in places that love watching local stories. Britt, along with co-founder Patrick Grove, believes in winning at markets in Southeast Asia’s addressable 600 million smartphone population. As an entrepreneur of a company after figuring out ‘Who you are for your customers’ to the point where customers have clearly conveyed ‘What audiences want Iflix to be’ — Britt along with his team is aggressively focused to secure this plan.
The over-the-top video streaming platform is currently being watched by more than 17 million subscribers in the region’s 12 countries. It has raised a combined funding of close to $300 million and now prepares for an IPO in the Australian Securities Exchange, aimed at taking the company’s valuation to more than US$1 billion. “As we continue to invest, we will bring more stories that capture local context and unique stories that were never brought to OTT before,” says the Iflix Co-founder and CEO while expressing scepticism on producing ‘originals’.
Boost to local content
هذه القصة مأخوذة من طبعة Autumn 2019 من Entrepreneur magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة Autumn 2019 من Entrepreneur magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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