Before you launch a pricey marketing campaign to acquire new customers, take a close look at your existing base and see how they can help you grow—for free.
Q What’s the best way to ignite stalled revenue, especially if you have a limited marketing budget? —MIKE, COLORADO
MIKE, I THINK a little dating advice might be what you need. Many years ago, after my wedding, one of my single friends jokingly asked, “How many women do you have to date before you find your wife?”
I responded by saying, “It’s not about how many girls you date; it’s about how many dates you have with the girl.”
Obviously, marriage is something you build to over time with one person. But I like to think of business (and revenue) in much the same way. If someone likes your business or product, your only reaction shouldn’t be Let’s find another customer. Instead, ask yourself, How do we do this again with the same customer?
Diese Geschichte stammt aus der November 2018-Ausgabe von Entrepreneur.
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Diese Geschichte stammt aus der November 2018-Ausgabe von Entrepreneur.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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