CRYSTAL DÍAZ'S GROCERY-delivery app PRoduce is reviving Puerto Rico's agricultural sector and reclaiming its foodways. Although the island has a tropical climate where crops can grow year-round, natural disasters and economic crises have all taken their toll, and now Puerto Rico imports 85% of its food. (Plus, a 1920 law requiring all imports to come via American-owned and -crewed vessels contributes to higher prices.) Díaz cofounded PRoduce in 2018 to give consumers and chefs access to thousands of locally sourced vegetables, fruits, meats, and other goods typically not sold in grocery stores on the island, which in 2014 boasted the most Walmart-owned superstores per square mile in the world. The app now has nearly 70,000 users, and even delivers.
This story is from the September 2022 edition of Fast Company.
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This story is from the September 2022 edition of Fast Company.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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