Few companies understand what Gen Z wants as well as Depop. The fashion-resale platform has 30 million registered users—and 90% of its active users are under the age of 26. They use the site not only to buy and sell vintage clothes but also to coalesce into different communities based on style, from “cabincore” L.L. Bean–inspired looks to Y2K homages complete with Juicy Couture tracksuits. Maria Raga, who became CEO of Depop in 2016, has overseen the company’s growth and—in June—its $1.6 billion acquisition by Etsy, a move by the e-commerce giant to capture both the burgeoning fashion-resale market and the hearts and minds of younger shoppers. Here, Raga explains how to build a platform that’s authentic.
FACE YOUR SKEPTICS
This story is from the November 2021 edition of Fast Company.
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This story is from the November 2021 edition of Fast Company.
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