Microsoft Rewrites The Code
Fast Company|October 2017

CEO Satya Nadella, once considered an unlikely choice to lead the tech behemoth, has stopped infighting, restored morale, and generated more than $250 billion in market value in less than four years. All it took was a little thought about what matters most.

Harry McCracken
Microsoft Rewrites The Code

Satya Nadella’s corner office, on the fifth floor of building 34 at Microsoft’s Redmond, Washington, headquarters, features a can’t-miss 84-inch touch-screen computer that dominates one wall. But what demands even more attention are the vast quantities of books in the room. They fill rows of shelves and are piled by the dozen on a long table next to Nadella’s desk.The place looks more like a neighborhood bookshop than the command center for the third-most-valuable company on the planet.

“I read a few pages here or a few pages there,” Nadella says, in his typically understated manner. He is sitting in a turquoise armchair, with multicolored socks showing above his casual brown shoes. The stacks around him include heady tomes such as Bionomics and How Will Capitalism End?, but his taste is eclectic. At one point during our conversation he references a Virginia Woolf essay about illness; at another, Trinidadian author C.L.R. James’s literary take on cricket. When explaining the impact of Microsoft’s Cortana AI assistant, Nadella eschews market-share data for Shakespeare: “If Othello had Cortana, would he have recognized Iago for who he was?”

This story is from the October 2017 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 2017 edition of Fast Company.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FAST COMPANYView All
How's This for a Cliffhanger?
Fast Company

How's This for a Cliffhanger?

That poor henchman over there has a hammer stuck in his forehead.

time-read
10+ mins  |
Spring 2024
CREATOR ECONOMY
Fast Company

CREATOR ECONOMY

Carpe DM New platforms monetize intimate\" bonds between creators and their fans.

time-read
6 mins  |
Spring 2024
MEDIA
Fast Company

MEDIA

Inside Cesar's Palace NBCUniversal News chairman Cesar Conde's empire was rocked by a recent revolt.

time-read
10 mins  |
Spring 2024
CULTURE WARS
Fast Company

CULTURE WARS

IN 2013, RODZ AND GORE FOUND themselves chatting in a tent in the wilds of northern Utah, attendees at a conference at which guests reportedly paid up to $12,000 to do yoga, fish, and kibitz with fellow entrepreneurs, would-be investors, and the author and psychotherapist Esther Perel.

time-read
6 mins  |
Spring 2024
CULTURE WARS
Fast Company

CULTURE WARS

Tipping Point Stephen Miller's nonprofit is suing a startup over racial discrimination. The diversity of American business is at stake.

time-read
2 mins  |
Spring 2024
WORK LIFE
Fast Company

WORK LIFE

Nancy Reyes, CEO of the Americas at BBDO, answers our career questionnaire.

time-read
2 mins  |
Spring 2024
POLITICS
Fast Company

POLITICS

The Color of Money ActBlue has become the default fundraising machine for the Democratic Party. Here's why that's dangerous.

time-read
8 mins  |
Spring 2024
PODCASTING
Fast Company

PODCASTING

The \"Great Men\" Theory of Podcasting Listen up, the 21stcentury frontiersmen are talking—a lot.

time-read
6 mins  |
Spring 2024
WORLD CHANGING IDEAS
Fast Company

WORLD CHANGING IDEAS

FROM THE TINY SOUTH PACIFIC ISLAND OF NIUE то THE BUSTLING STREETS OF PARIS, FROM GUINEA TO SAN FRANCISCO, PEOPLE ARE DEVISING SOLUTIONS TO THE WORLD'S GREATEST CHALLENGES.

time-read
4 mins  |
Spring 2024
THE PERPLEXITY EFFECT
Fast Company

THE PERPLEXITY EFFECT

WHEN YOU GOOGLE THE TERM \"PERPLEXITY AI,\" YOU GET A FAMILIAR-LOOKING RESPONSE: A LINK TO THE COMPANY'S WEBSITE FOLLOWED BY FOUR OTHER RELATED POPULAR QUERIES, A HANDFUL OF PUBLISHED ARTICLES, RELATED SEARCHES, AND AN ENDLESS SCROLL OF LINKS THAT IF PRINTED OUT MIGHT EXTEND FROM SAN FRANCISCO TO AUSTIN.

time-read
9 mins  |
Spring 2024