Say Cheers To Beer

Sque quench the unrelenting thirst with that golden pale, clear liquid of perennial popularity named beer, has ummer is here and the desire

This desire makes many a person head for the nearby pub. There are not only several flavours of beer available now ranging from raspberry and strawberry to cardamom, but there are also varied categories of beer flooding the market like crisp, hops, malt, roast, etc.

Be it summer, winter or rains, beer has always been in the season. As you take a swig of the wheat beer, served chilled to 45 degrees Fahrenheit from the beer mug, you may feel closer to heaven. It would come as no surprise to the passionate beer lover that beer is the Danish national drink.

In fact, this drink is imbibed in the drinking culture of several parts of the world. Produced by the brewing and fermentation of starches - mainly derived from cereals, the most common of which being barley beer forms part of the culture of many nations. In urban India too the scenario is emerging to be not much different.

The increasing spending power and the rising youth population have increased the demand for beer in the country, thereby inducing several international beer brands to enter this fast growing market. Several others are eyeing the country for an early entry. The Indian brewers are also leaving no stone unturned to increase their market share of beer in the market.

Beer is the world's oldest beverage; its history possibly dates back to the 6th millennium BC, in the nascent days of human civilisation. Beer is the world's most widely consumed alcoholic drink and the third-most popular drink after water and tea. Many beer guzzlers would, however give second place to beer. Beer is part of the culture and social traditions of many countries and is consumed in countries all over the world.

Brewing is the process of making beer. Today, the beer brewing industry is a global business, which includes several multinational companies and thousands of small producers ranging from brewpubs to regional breweries in its purview.