As the saying goes - we first eat with our eyes.
This saying has various origins, but it doesn’t matter who said it first. That’s because modern trends and marketing strategies prove it to be true. Digital satiation is a thing, with trending hash tags like food porn and gastro porn, attesting to this mania. A number of studies validate the modern consumers’ emphasis on visual appeal of the food to be consumed.
Living in a world saturated with social media, smart devices, and exposure to global media, consumers demand variety, uniqueness and aesthetic appeal in the food or food products presented to them. This aggravates the push towards quality and visually-enticing-packaging. The importance of choosing the right material for packaging food products by manufacturers cannot be underestimated.
A study by Transparency Market Research mentions how the food and beverage industry will prove to be the largest application area of the thermoform packaging industry. Thermoform packaging is not a novel concept, but is gaining prominence due to some trends in the food and beverage industry. What are these trends that are turning tides in this market?
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Bu hikaye Food Marketing & Technology - India dergisinin July 2019 sayısından alınmıştır.
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Bu hikaye Food Marketing & Technology - India dergisinin July 2019 sayısından alınmıştır.
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