Inside the Great Indian Chocolate Industry

Be it a birthday, examination success, marriage anniversary, job promotion, or religious fiesta, every Indian is happy to nibble his / her share of chocolate to cheer. Health-conscious people also tempt towards dark and bitter chocolates rather than opting high calories traditional sweets.

- Rashmi Chauhan* and Kanchi Batra

INTRODUCTION

Chocolate is one of the most admired food types and flavors in India, and many foodstuffs involving chocolate exist, particularly desserts, including cakes, chocolate brownies, pudding, mousse, and chocolate chip cookies.

The chocolate industry in India has come a long way since the 1990s. Indian chocolate industry is the major food processing segment and it is one of the fastest-growing sectors which accelerates the growth of chocolates in the country. The chocolate market is flourishing in India as well as across the world and has a strong potential in the future.

Some of the leading and popular brands of India are Mondelez India Foods Private Limited, Ferrero India Private Limited, Nestlé India Limited, Mars International India Private Limited, Hershey India Private Limited, Lotus Chocolate Company Limited, and ITC Limited.

GROWTH & TRENDS

If you look at the consumption scenario in India only, then you will get to know that from adolescents to young people to middle-aged people, all are consumers of chocolates and there have been studies proving this fact. Several factors like an increase in urbanization, rise in income, and consumption of chocolates every day rather than on special occasions mark a bright future of industries in the coming years.

Although small, India is one of the fastest-growing markets for the impulsive and indulgent industry as chocolate confectionery with plenty of room for growth.