Let food be your medicine AMLA (Indian Gooseberry)
Food Marketing & Technology - India|January 2020
“Load yourself with Vitamin C and not Stress”
Let food be your medicine AMLA (Indian Gooseberry)

Micronutrient deficiencies affect more than two billion people of all ages in both developing and industrialized countries. Indian Gooseberry/Aonla/Amla scientifically named as Emblica Officinalis, is the richest source Vitamin C/ Ascorbic acid (an essential water-soluble micronutrient) among a wide variety of fruits and vegetables. They work together with enzymes and other substances for sustaining a healthy life. The harvesting period of amla is November to December, however, fruits may remain on the tree until February until fruit drop. Amla is native to India and is also grown in tropical and subtropical regions of Pakistan, Uzbekistan, Sri Lanka, South East Asia, China and Malaysia. In India, as per National Horticultural Board Data (2017), Uttar Pradesh is the largest producer of Amla followed by Madhya Pradesh and Tamil Nadu.

The fresh fruits are generally not consumed due to their high astringency but it has got great potential in processed forms. Recommended Daily Allowance of 40 mg is met by consuming an average-sized amla. Even after prolonged heating or drying conditions, amla is highly stable. It contains a high percentage of polyphenols that prevents the oxidation of ascorbic acid. It has a special mention in Ayurvedic and Unani system of Indian medicines. Various kinds of phenols like gallic acid, ellagic acid, flavonoids like quercetin, kaemferol and hydrolysable tannins Emblicanin A and B are largely present in amla. Total tannin distribution of fruits accounts for 28% of the entire plant. Amla is an exception among fruits, not only because of its high initial ascorbic acid content but also it contains polyphenols, leucoanthocyanins, tannins and antioxidants which protect the ascorbic acid destruction.

This story is from the January 2020 edition of Food Marketing & Technology - India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January 2020 edition of Food Marketing & Technology - India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FOOD MARKETING & TECHNOLOGY - INDIAView All
Avocados: Health Benefits And Sustainable Cultivation
Food Marketing & Technology - India

Avocados: Health Benefits And Sustainable Cultivation

ATTRACTIVE GROWTH SEGMENT - In only a few years, the avocado has developed from being a rather a and has become an integral part of modern cuisine and in restaurants throughout Europe and beyond.

time-read
7 mins  |
June 2024
UFlex to Showcase Innovative and Sustainable Printing and Packaging solutions at DRUPA 2024
Food Marketing & Technology - India

UFlex to Showcase Innovative and Sustainable Printing and Packaging solutions at DRUPA 2024

U Flex Limited, India's largest multinational flexible packaging and solutions company, is participating in DRUPA 2024, the premier global trade fair for print and packaging innovations, scheduled to take place in Dusseldorf, Germany from March 28 to June 7, 2024.

time-read
1 min  |
June 2024
Hubergroup and Manroland Goss unite for Sustainable Packaging Innovation
Food Marketing & Technology - India

Hubergroup and Manroland Goss unite for Sustainable Packaging Innovation

Hubergroup, a global specialist in and chemicals, has partnered with manroland Goss web systems, a leading provider of web offset printing solutions, in a strategic collaboration.

time-read
1 min  |
June 2024
Technological Advancements in the Premium Flavour, Extract and Concentrate Industry
Food Marketing & Technology - India

Technological Advancements in the Premium Flavour, Extract and Concentrate Industry

Food Marketing & Technology Magazine had the privilege of hosting the fourth edition of their business webinar on “Technological Advancements in the Premium Flavour, Extract and Concentrate Industry” with Paul Ahn, Global Sales Manager, Flavourtech.

time-read
2 mins  |
June 2024
Flavourtech's Origins: From Wine to Worldwide Flavor Solutions
Food Marketing & Technology - India

Flavourtech's Origins: From Wine to Worldwide Flavor Solutions

LEON SKALIOTIS, CEO of Flavourtech - Discover how Flavourtech, founded over 40 years ago by an innovative winemaker in Australia, evolved from addressing grape juice desulphiting to revolutionizing flavor extraction and concentration across various industries.

time-read
4 mins  |
June 2024
How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024
Food Marketing & Technology - India

How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024

Sustainability has gone mainstream. With more switching to consumers environmentally friendly brands, it's become a central theme across all industries.

time-read
3 mins  |
June 2024
The Evolution of the Protein Value Chain Sustainable Protein Systems for a Growing World
Food Marketing & Technology - India

The Evolution of the Protein Value Chain Sustainable Protein Systems for a Growing World

As the world's population is on course to surpass ten billion by 2050, our food systems face the challenge of providing sustainable nutrition without further harming harming the planet. Animal-based diets and the reliance on animal-derived proteins are significant contributors to environmental degradation and public health issues. Not only is the global population increasing, but the expanding middle class in developing nations is driving a surge in protein demand, intensifying the strain on our environment.

time-read
2 mins  |
June 2024
Implementing the Technological Intelligence in Agricultural Produce
Food Marketing & Technology - India

Implementing the Technological Intelligence in Agricultural Produce

It is estimated that by 2050 the I world's population will be around 10 billion. From employment generation to contribution to National Income, agriculture is important to all of us as agricultural produce is the core on which we survive. It contributes a significant portion to the economic prosperity of the developed nations and plays an active part in the economy of the developing countries as well.

time-read
4 mins  |
June 2024
Cocoa Crises: A Sweet Industry's Bitter Challenge
Food Marketing & Technology - India

Cocoa Crises: A Sweet Industry's Bitter Challenge

As a pastry chef and entrepreneur running a small-scale baking business, I have always believed in the magic of cocoa. From the velvety richness of couverture chocolate to the deep, earthy notes of cocoa powder to the creamy allure of cocoa butter, these ingredients are the essence of our creations.

time-read
3 mins  |
June 2024
Ethylene Oxide (ETO) Detection in Ready-Made Spice Mixes: Ensuring Food Safety
Food Marketing & Technology - India

Ethylene Oxide (ETO) Detection in Ready-Made Spice Mixes: Ensuring Food Safety

INTRODUCTION - In the world of culinary delights, ready-made spice mixes hold a cherished place, adding convenience and flavour to countless dishes. However, recent concerns over food safety have brought to light the presence of ethylene oxide (ETO) in some of these products.

time-read
5 mins  |
June 2024