Please talk about “Simply Fresh” and share the remarkable achievements in recent years?
Simply Fresh Private Limited was founded in 2010 by two Indian software engineers, based in Australia, Sachin Darbarwar (CEO) and Shweta Darbarwar (CMO) who were studying modern Agri tech, i.e. plant-profiling and R&D.
With a strong understanding of technical processes associated with farming techniques, the duo shifted back to their hometown Hyderabad, where they started latest farming techniques that are inspired by the Australian and New Zealand farm practices.
It all started in 2013 at Shamirpet in a 9-acre farm that catered to Retail and HoReCa segments in local markets.
In 2014, Simply Fresh commenced its export operations. It is then that the team realized the demand for fresh products and the need for safe and traceable agricultural produce.
In 2018, the company raised close to USD 30 million through private equity investors. r, Simply Fresh then expanded its farming with a 150-acre facility in Arjunpatla, Siddipet. Simply Fresh was started with the aim of making available nutritious food free of chemicals and pesticides. Using soil-less farming technology, the farm presents inventory readiness, consistent quality and freshness of produce.
With the motto ‘Affordable Food Safety’, Simply Fresh’s mission is to bring fresh, clean, traceable and technologically assisted produce through sustainable farming, adhering to the best standards of food safety.
What are the technologies used by your firm and how are they different from others?
This story is from the June 2020 edition of Food Marketing & Technology - India.
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This story is from the June 2020 edition of Food Marketing & Technology - India.
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