WHAT HAPPENS WHEN A PANDEMIC shuts down offices and a heaving traffic of daily commuters? People no longer want meals on the go.
So Olagoke Balogun had to look at his business afresh. In under 13 years, Balogun has grown his premium brand, So Fresh, from a small startup to become a leader in the fresh juice and salad category, boasting 12 stores across Africa’s most populous country.
In 2020, the Covid-19 pandemic didn’t allow further expansion. But consumers in Nigeria still wanted fresh, nutrient-rich and healthy juices and meals.
And So Fresh, says its founder, is on course to turn over a billion naira ($2.5 million) in sales this year with plans of expanding to a further 20 stores in the coming years.
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