CHERYL BUSS LIVES BY THE mantra “smooth seas don’t make for good sailors”. It was a quote she first heard Mercedes-Benz South Africa’s former CEO Arno van der Merwe use and one that has helped her navigate countries where populism, polarization and Brexit are rife.
It is a saying that will no doubt help the CEO of Absa International deal with one of the biggest challenges the world is facing – Covid-19, a deadly virus that is sending shivers down the spines of economies around the globe.
But for now, Buss is using her mantra to gain business in the United Kingdom and the United States.
The UK-based career banker wants to take Africa to Absa’s clients in the UK and the US and bring the bank’s clients to Africa, a continent she is very passionate about.
She is working hard to convince businesses that want to invest in Africa, to bank with Absa on the continent.
Her passion for both the continent and her job is driving her success in this endeavor.
This story is from the April 2020 edition of Forbes Africa.
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This story is from the April 2020 edition of Forbes Africa.
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