CREATORS NOW FIND THEIR EXPRESSION WITH SMARTPHONES
Forbes India|May 21, 2021
The entertainment industry has been debilitated by the pandemic, but there is a glimmer of hope in the surge of digital consumption, growth of short-form content platforms and people’s anticipation of the big film experience
SIDDHARTH ROY KAPUR
CREATORS NOW FIND THEIR EXPRESSION WITH SMARTPHONES

Taking the war metaphor forward, the enemy this time is a highly contagious virus that continues to affect countries around the globe. A pandemic in the era of globalisation has unearthed the realities of how interconnected we are, and consequently how interwoven our problems are too.

While 2020 was a landmark year that forced the world to adapt, individuals and industries alike wishfully thought that the end of the year would mean the end of the storm. Unfortunately, with a dreaded sense of déjà vu, 2021 brought back a set of more contagious mutated strains of the virus that has impacted sectors across the board with industries such as hospitality, construction, tourism and entertainment being delivered debilitating blows.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

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THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN

Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse

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PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST

Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground

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INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
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While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term

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DIGITALISATION WILL HELP IN VALUE CREATION
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DIGITALISATION WILL HELP IN VALUE CREATION

As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India

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Industry 4.0: Climate Revolution?
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Industry 4.0: Climate Revolution?

Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent

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EV Dream Still Miles Away

Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure

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Living Waters
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Living Waters

A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet

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