Any commercial haircare and skincare product—even if it caters to a particular type of hair or skin—will always satisfy only a handful of users. This was one of the key takeaways for Rohit Chawla when he quit The Man Company, a men’s grooming product brand, in 2018. Along with Sifat Khurana and Vimal Bhola, he set up Bare Anatomy in 2019. “We realized it’s not about making one or two ingredients the hero and marketing them. With Bare Anatomy, we decided to be more scientific in our approach and cater to each customer’s needs,” he says.
Bare Anatomy has built an algorithm that requires customers to answer a questionnaire about their skin and hair types, stress levels, and lifestyles to provide customized hair and skincare products. The company launched its haircare line in 2019, and skincare line in mid-2020. “R&D is at the core of the brand. Each product is formulated individually, depending on the data collected from the questionnaire,” claims Bhola. Unlike a lot of brands that outsource their manufacturing, Bare Anatomy does it in-house at its Gurugram facility.
This story is from the February 12, 2021 edition of Forbes India.
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This story is from the February 12, 2021 edition of Forbes India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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