Making The Best Of Hard Times
Fortune India|June 2017

Braving the ups and downs of the industry, watchmaker Breitling has been quick to respond while keeping core values intact.

Pavan Lall
Making The Best Of Hard Times

JEAN-PAUL GIRARDIN, vice president of Swiss watchmaker Breitling, talks to Fortune India about navigating the industry’s 20-month downturn, collaborating with Rolex, and why the aviation-themed brand won’t deviate from making “tool watches”, which are designed to do more than just tell time. Edited excerpts:

THESE ARE TOUGH TIMES FOR THE WATCH BUSINESS, WITH THE SLOWEST GROWTH EVER SINCE THE QUARTZ CRISIS OF THE 1980S. HOW ARE YOU TACKLING IT?

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