Vidhi Godiawala, Business Development Manager, STR, explains the trends in the hospitality industry through the data revealed by her company’s study.
What kind of evolution has the hospitality industry in India gone through over the past few years?
The asset-light model and focus on management contracts is an approach that has gained momentum, amidst domestic chains in India.
Branded chains continue to build assets while evaluating the weight of management contracts in fuelling growth and enabling distribution, in order to keep pace with the evolving and competitive landscape.
Hotel leasing is another model that is rapidly gaining momentum, given the considerable real-estate prices and challenges presented by owning land. While the leasing of hotels is yet to take off on a large scale, some hotel chains, such as Lemon Tree, Ginger, Intellistay Hotel and Mint Hotels in the budget sector, recognise the potential in the leasing model are not shying away from exploring this route.
Which hotel segments are on the rise?
This story is from the August 2019 edition of Hospitality Talk.
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This story is from the August 2019 edition of Hospitality Talk.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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