Surya Palace, the renowned thirty-year-old hotel in the culturally rich city of Vadodara, has been rebranded in the recent past (in late June 2017) to Grand Mercure Vadodara Surya Palace.
Over the last three decades, Surya Palace did acquire considerable reputation in the hospitality market of Vadodara.
The hospitality property’s seemingly bright future is complemented by its rich legacy. “During the last 30 years, Surya Palace has evolved as the most popular hotel of Vadodara. It is a household name in Vadodara, known for various traditional ceremonies which include themed weddings with creative and customised banqueting options. Since its inception, Surya Palace has been catering to various dignitaries visiting the city. The hotel has also served head of states & Prime Ministers of India,” elaborated Piyush Shah, Managing Director, Jindal Hotels Ltd. Jindal Hotels Ltd. is the company which owns the hotel.
Rebranding to Grow
“With this rebranding, we look forward to combining the local strength of Surya Palace with the global reach of AccorHotels by creating a memorable experience through Grand Mercure Vadodara Surya Palace. Considering the growth trends that the Gujarat hospitality market is showing, through the rebranding we estimate to see a growth in occupancy and revenue in the property, over the coming years,” observed Shah. “The rebranding of the hotel has given us an opportunity to add the components of Grand Mercure to the existing brand of Surya Palace,” Shah added further.
This story is from the July/August 2017 edition of Hotel Business Review.
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This story is from the July/August 2017 edition of Hotel Business Review.
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