India is a land of immense tourism potential, which is manifested through its myriad natural splendours, immensely popular and lesser-known historical legacies, fascinating wildlife and adventure tourism options.
However, it is true that a great deal of India’s tourism appeal is still relatively unexplored by the tourists at large.
Desp i te abundance of awesome natural splendours, adventure options and historical legacies, according to World Tourism rankings, which are compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer publication, India attracted only 15.5 million international tourist arrivals in 2017, which is quite poor as compared to 60.7 million of China and 35.4 million of Thailand.
According to World Tourism rankings, India attracted only 14.6 million international tourist arrivals in 2016, as compared to 59.3 million by China. It doesn’t deserve a mention that as far World Tourism rankings, India could feature nowhere among the top ten countries in terms of international tourist arrivals in 2017 and 2016. But India deserves to feature among the top ten countries in terms of international tourist arrivals.
According to the figures of the ministry of Tourism, foreign tourist arrivals (FTAs) during the period January-November 2018 were 93,67,424 as compared to 88,67,963 in January-November 2017; registering a growth of 5.6 percent over the same period. Less than a crore foreign tourist arrivals in the first 11 months of 2018 for a country like India? It is a discouraging figure. According to the ministry of Tourism, there were 10035803 foreign tourist arrivals to India during 2017 and only 8804411 foreign tourist arrivals to India during 2016. Figures speak of huge unexplored potential.
The domestic tourism of India doesn’t fare much better. According to the ministry of Tourism, during 2017, the number of domestic tourist visits to the states/UTs was 1652.5 million as compared to 1615.4 million in 2016, showing growth of 2.3 percent in 2017 over 2016.
This story is from the March-April 2019 edition of Hotel Business Review.
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This story is from the March-April 2019 edition of Hotel Business Review.
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