The only thing constant in the hospitality industry is change. One cannot talk about hospitality nowadays without talking about disruption. A hotelier has to constantly keep his pulse on the emerging new trends to avoid disappointing guests and falling behind competitors. The hotel has not only to increase the number of guests but also to improve their experience in order to make them visit the place again. A study conducted by Harris Poll and Eventbrite found that 78% of Millennials would prefer to spend their money on experiences rather than things.
Domest ic, as well as international tourists, are developing a tendency to mix business with leisure. According to reports, 55% of millennials extend business trips for extra leisure time. So how does the industry intend to cope with the diverse range of clients and the desires of the millennials, who have been given the credit for inventing the word “bleisure”?
Fino Babu, Executive Assistant Manager, Crowne Plaza Pune City Centre declares, “With the steady influx of international tourists being a mix of both business and leisure travelers, hotels need to cater to a diverse range of clients on a day to day basis. Hotels need to be sensitive to the preferences of international guests including international cuisine, amenities, and language options. Travelers are also very interested in experiencing the local cuisine, local food, regional cuisines as well as locally produced ingredients and vegetables. Millennials are now mixing their business trips with leisure time – this is allowing workers to save money and transform what can be an inconvenient trip away into a pleasurable stay. In order to cater to this group of travelers, we offer a variety of experiences during the stay including – a poolside Sunday Brunch at Mosaic our all-day dining, a party hot-spot at our ambient sky-lounge – Evviva and delicious healthy meals at the all-new Fast N’ Fresh restaurant.
This story is from the November - December 2019 edition of Hotel Business Review.
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This story is from the November - December 2019 edition of Hotel Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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