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A hotel-branded apartment is viable for the developer and hotel operator as it ensures regular business from a wider customer base

- VINITA BHATIA

Over the past couple of decades, tourists have gradually gravitated towards branded residential accommodations while travelling for pleasure or business. The reason they prefer these over hotel rooms is because they can enjoy more space and amenities. These include a living room where they can entertain guests, a functional kitchen to cook their own meals, bedrooms, etc., in a luxurious setting?

A fully serviced, luxury apartment becomes even more appealing if a guest plans to stay in the city for a longer period – it sure beats being confined to a singular hotel room. A branded residence can easily double up as their home away from home and even become an extension of their workplace. Is it any wonder then that brands like Marriott International, Four Seasons Hotels and Resorts, Hilton Hotels & Resorts, IHG, Accor, Banyan Tree and Hyatt Hotels Corporation have ventured into this space?

Closer home, the concept of branded hotel residences is beginning to gain ground, and even hoteliers are bullish about this segment. Due to the ongoing pandemic, guests are more inclined towards serviced apartments; they are more confident that safety and security protocols will be followed rigorously here, even as they enjoy the trappings of a hotel environment.

Chris Franzen, Area VP-Western India, Hyatt Hotels Corporation and GM, Grand Hyatt Mumbai Hotel & Residences tells Vinita Bhatia that these accommodations offer a wholesome experience when associated with a prestigious address. Hence, Hyatt Delhi Residences and Grand Hyatt Mumbai Hotel & Residences are designed to offer luxury and tranquillity under one roof – so guests can be assured about hygiene, safety and comfort throughout their stay.

How would you describe a standalone branded residence, especially those affiliated with well-known hotel brands?