A one-content-fits-all strategy won't work when trying to create mobile apps, according to Chinmai Sharma, CRO,Taj Hotels, Resorts and Palaces
A couple of years ago, Taj Hotels, Resorts and Palaces realised it had some amazing properties, great heritage, fantastic brand recall and superior services. All it needed was to weave this into a story that could be succinctly and repeatedly told to digital natives.
This was already being done on its traditional websites, but they were not mobile responsive, while their audience had rapidly shifted to the mobile platform. “Hence, for the past two and a half years, we've spent more than a few million dollars enhancing our digital platform. We moved our desktop website to a new age platform using content delivery network so that irrespective of where our users are globally, the content is rendered faster,” revealed Chinmai Sharma, chief revenue officer, Taj Hotels, Resorts and Palaces.
This story is from the November 2017 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2017 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...
