Revenge is a dish best eaten cold, they say. If that is true, then hoteliers in India must be pulling on their mittens, along with their socks, with glee.
After being homebound for most of 2020 courtesy the ongoing pandemic, Indians have taken to travelling with a vengeance. Concepts like ‘staycations’, ‘workcations’, and ‘drivecations’ have now become de rigueur.
This signals the advent of a new phase in the hospitality business – revenge travel. The concept can trace its roots to a similar trend that originated in China when people indulged in ‘revenge spending’. It signified a spree of shopping by consumers in March 2020, which boosted sales of luxury brands post-lockdown.
Closer home, a combination of pandemic fatigue, strong pent-up demand and hopes pinned on the upcoming vaccine saw 89% respondents in Thomas Cook’s and SOTC’s The Second Holiday Readiness Report display a keen interest to resume travel. 52% of them said they are likely to take a domestic holiday, and Goa emerged as the most preferred destination in India.
This tiny state has always been a popular vacationing spot in the country, scoring a big hit with youngsters, families, or couples. Now, millennials, professionals working remotely and even families who missed their annual vacations are visiting it for some quick R&R. And hoteliers are welcoming them with open arms and warm smiles.
This story is from the January 2021 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2021 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...