Rajesh Ramakrishnan, the newly appointed Managing Director of one of India’s largest confectionery groups, Perfetti Van Melle India, tells IMPACT how he is planning to take the company a notch higher, with new products in the pipeline and the brand’s increased focus on health
Q] What is the first thing on your agenda after taking over as the MD of Perfetti Van Melle?
We have some really iconic brands and would like to see how we can build them further, make them even more relevant to consumers and get them to play a more meaningful role in the life of the consumer. That’s one clear task where the journey continues. The second is, we have an extensive distribution footprint, and opportunities to further expand that, especially with several new products coming in. And last but not the least, I think we are in a fun category, and have some really talented people working with us here, so we would like to continue to build on the talent and the organization culture in such a way as to push innovation and have a culture where people enjoy doing what they do.
Q] What percentage of your overall revenue is spent on marketing and what is the market-share you currently enjoy in the gum and candy category?
The marketing spends comprise close to double digits of our revenue. We are market leaders in India. And we hope to build on that strength to take it to the next level.
Q] The company recently launched the #AlpenliebeGhuleyTohDilMilein campaign… what was the insight behind it and what kind of response has that got?
This story is from the July 29, 2018 edition of IMPACT.
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This story is from the July 29, 2018 edition of IMPACT.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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