ASHEESH CHATTERJEE, CFO OF BIG FM, TALKS TO IMPACT ABOUT THE COMPANY’S PLANS TO IMPROVE ITS GROWTH RATE POST THE DEMONETIZATION PHASE
When demonetization hit companies along with the aftermath of Goods and Services Tax (GST) and the Real Estate (Regulation and Development) Act, the growth of Big FM and the industry at large in FY 2016-17 and FY 2017-18 was stalled to quite an extent. However, after a muted year of growth, things are looking up for Big FM as it bets on double-digit growth and is in the process of upping its ad rates in time for the forthcoming festive season. The radio network is also betting big on programmatic, by proposing to invest in a programmatic solution designed to enhance and catalyse advertiser experience and also increase the advertiser base in Tier II and Tier III cities.
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