In an industry grappling with a dynamic market, Raji Ramaswamy, CEO of Contract India, talks about her vision of an agency for the future with a multi-dimensional structure and no silos
It has been a little more than a year since Raji Ramaswamy took over as the CEO of Contract India, a year that she describes as packed with action and consolidation of businesses. She takes us through her journey as the CEO of the agency, the big wins and highlights, and tells us that she hopes to pave the way for more women leaders at the top.
Q] Take us through the journey over the past year, since you took over as the CEO of Contract India.
The past year has been full of action, and all about consolidation of current clients, understanding their needs, expectations, concerns and priorities. The year has been spent in participating in new business pitches and putting the new business leadership team in place and scaling up our current new offerings like our Digital division, iContract, the design division Design Sutra and Core, our consulting division. There has been an upswing and momentum in terms of work and business, and we are well on our way to the next level.
Q] The creative domain traditionally has been dominated by male CEOs. As a woman CEO of a creative agency, how do you hope to pave the way for more women leaders?
This story is from the September 23, 2018 edition of IMPACT.
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This story is from the September 23, 2018 edition of IMPACT.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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