‘Paypal Banks On Seller And Buyer Protection'

Jayant Desai, Head of Marketing, PayPal India talks to us about the brand’s first high decibel campaign, and why India is one of the most promising markets for the global digital payments platform

- Samarpita Banerjee

Q] Why did PayPal launch its domestic business in India just last year?

PayPal has been in the international digital payments space facilitating cross-border payments, and has been operating in India for close to a decade now. PayPal accounts for about a third of the B2C payments that happened from an international perspective, so we have a large presence in the B2C space. It was only natural for us to look at the next horizon of expanding into domestic. On the day of demonetization, we started our domestic payments journey. We opened up our network to Indian consumers to participate and started off with a select few like BookMyShow, Yatra and MakeMyTrip. At the end of April, we opened up our India platform for merchants to participate, so that they could accept domestic payments too. India is a massive market. So, any point is a good time to launch in India because the opportunity is always there.

Q] How have you been talking to your consumers?

Since November, we have been communicating our value proposition to consumers, saying that we offer buyer and seller protection, because we work with both consumers and merchants. We get a fairly large number of people coming to our PayPal network points, i.e, our app and website. Those are the touch-points where we have been communicating with our consumers.

Q] With so many digital payments platforms already present in India, what is different about PayPal?