The brand is working on a seamless service application where customers can have a digital log of all products purchased along with their history and service plans
Great Eastern Retail Private Limited started in 1976 as a single store consumer electronics retailer. The first store came up in the CBD of Kolkata and then at the Dalhousie Square. The brand deals in refrigerators, fans and radios. The sole focus was to provide better customer convenience during the product purchase. The price range of products sold here made Great Eastern a runaway hit in the city.
Today, the brand has 56 stores in five states in India (West Bengal; Odisha; Rajasthan; Uttar Pradesh; Andhra Pradesh). Due to the warmth of the management and employees in dealing with customers, it has become one of the leading retailers of consumer electronic in Eastern India.
In an interaction with IMAGES Retail, Pulkit Baid, Director, Great Eastern Retail Pvt Ltd., talks about the journey of the brand, achievements, challenges and roadmap to future.
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This story is from the October 2018 edition of Images Retail.
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This story is from the October 2018 edition of Images Retail.
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