Revlon believes that its global brand recognition, product quality, R&D, innovation and marketing experience will enable it to create an eminent position in the leading global consumer brands segment in India
Revlon, with the distinction of being the first international color cosmetics brand to be launched in India in 1995, was started with an alliance between Modi-Mundipharma PVT Ltd. (a joint venture between the Umesh K Modi Group of India and Mundipharma Group of Switzerland) and Revlon of USA.
The company’s vision was to establish Revlon as the quintessential and most innovative beauty company in India. Today, the brand is a global standard cosmetic, hair color, hair care, body sprays, fragrances and skincare company.
In an exclusive conversation with IMAGES Retail Bureau, Rajiv Kumar Bobal, Director Sales and Marketing, Modi-Mundipharma Beauty Products Pvt Limited, talks about the company’s India journey, its expansion plans, and the growth he has observed in the beauty industry in India. Excerpts…
You were aggressive in opening EBOs in 2017, what has been the total count last year? What are your plans for 2018?
We had plans to open 80 stores by the end of 2017 and we reached our target and went ahead to launch 83 stores in total. Our new target is to reach 140 stores by the end of 2018.
How much will these EBOs contribute to your total India revenue?
India as a country is taking retail forward. As of now we are just planning to increase EBOs and achieve 15 percent growth and we hope to reach upto 20 percent by 2018 end.
What are the preferred store types for Revlon in India – full-fledged EBOs or kiosks? What is your location strategy – malls or high streets?
We don’t have a fixed strategy. Or main motive is to make the brand visible. Cosmetics fall under the category of impulse purchase. A woman sees something new, she will buy it. Visibility is key for us then be it in a high street or a mall, EBOs or MBOs.
This story is from the April 2018 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2018 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going
