With modern retail and e-commerce accounting for only 10 and 2 percent respectively, kirana stores still dominate the food and grocery market in India. The 12 million neighbourhood kirana stores in India have now emerged as the new heroes, as the quest for essential items become hassle some due to lockdown restrictions. Traditional kirana owners are smart businesspersons with an innate sense and intuition of the trade, and an unparalleled competence of low-cost operations. But with changing times, the kirana eco-system in India is been marred by a slew of challenges – right from operational, demand, and supply challenges to competition posed by e-commerce players and growing organised retail.
This story is from the May 2020 edition of Images Retail.
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This story is from the May 2020 edition of Images Retail.
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