Global sportswear brand PUMA announced the launch of the its biggest and entirely redesigned flagship store in India. With a focus on bringing technology, sports and experiential retail under one roof, the company’s first interactive retail store showcases an immersive brand space. With state-of-the-art digitally connected offerings, innovative engagement zones and an inhouse customisation studio, the flagship store spread over 7,500 square feet, spanning three floors is located on 100 ft road, Indiranagar.
Abhishek Ganguly, Managing Director, PUMA India said, “We believe that experience is the biggest proposition for offline retail as much as convenience is a key to online. And, that’s precisely the reason for launching a firstof-its-kind PUMA store in India. The futuristic retail environment is focused on creating an immersive experience by engaging the consumer throughout their shopping journey. As a leading sports brand in the country, we are committed to providing the best of digital and personalised shopping experiences across all platforms and investing in this store reinforces just that.”
What’s Unique
In addition to ranging the largest selection of merchandise available at any PUMA store in the country, it features tried and tested experiential elements from the recently launched PUMA store at Fifth Avenue in New York City. Key highlights include:
This story is from the December 2019 edition of Images Retail.
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This story is from the December 2019 edition of Images Retail.
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